How To Consistently Attract Clients To Your Accounting Firm
Websites For Accounting Firms
What do you need to attract clients to you?
Well first you need something to attract them to – in the online setting it is your website and in-person that will be your office.
It is a lot easier to attract someone to visit your website than your office.
Everything these days are online and very convenient for your prospects to compare different options.
The main purpose of your website is to build trust and credibility with your prospects that they feel that you are the right choice to satisfy their needs or solve their problems.
All this doesn’t matter if nobody sees your website – you can have the best website online but if nobody sees it, it doesn’t matter.
So you need to drive traffic to your website and there are a couple of ways to do it. We cover these strategies to drive traffic to your website in the strategies for attracting clients page.
Social Media Management For Accounting Firms
Now that you have a place on the internet to call your own, where you have full control, you can start building foundations on different platforms like social media.
Each social media site usually has personal profiles and business profiles, we want to take advantage of both.
Let’s say for example that you have a Personal Facebook and LinkedIn profile – you want both of them to showcase your brand and redirect prospects to your website.
Same goes for business pages, they are a great place to do some content marketing and attract prospects to your pages and then redirect them to your website for more information.
Organic Lead Generation For Accounting Firms
With all your social media foundations in place, you want to attract your prospects with something of value.
This can be anything they find valuable it could be: Lead magnet pdf, training videos, webinars, workshops etc.
The most important part is that they should find it valuable and you should capture leads while providing the value.
In return for the value you capture their contact information that you can grow your database of leads.
You can follow up with them in order to sign them up as clients or make them aware of specific offers or specials.
Nurturing Prospects For Accounting Firms
With a lead generation system in place to capture leads and provide them with value, you want to take maximum advantage from the leads you capture.
Let's be honest not everybody is ready to work with you from day one, they need a little more time and convincing to take the leap and work with you.
With these leads you don’t need to always just drive sales or promotions – you can enter everybody that is not ready to work with you into a long term nurture process.
By nurturing clients and consistently providing more value, you build trust and stay on the top of their mind, for in the future when they need somebody like you – you are the first person they think about and contact for assistance.